Make job ads attractive for people with diverse backgrounds
How you write a job ad determines who applies. Use the successful template of the Diversifier to make job profiles attractive for diverse talents.
Test your job ad
Make job ads attractive for people with diverse backgrounds
How you write a job ad determines who applies. Use the successful template of the Diversifier to make job profiles attractive for diverse talents.
Test your job adInclusive language makes a difference
Before As an independent project manager, you will perform challenging tasks and, together with your equally ambitious colleagues, you will single-mindedly achieve new top performances. After In project management, you take care of complex tasks, assume responsibility and support a committed team. Together you will reliably achieve the common goals.
Test your job ad
An initial test shows how many terms in the job description are deterring for female talents and people from diverse backgrounds.
Keep going and the Diversifier helps to create job profiles that appeal to all talents.
Companies choose an inclusive language because ...
- it corresponds to their corporate values to address people adequately.
- they find specialists more easily and fill positions more quickly.
- it is important to them to reach all people in their target group.
- they want to reduce prejudice, discrimination and sexism instead of promoting them.
- it increases diversity and innovation in your company.
- they are aware of the reality and changing needs of society.
- they want to support an inclusive society.
More reasons to choose Diversifier
Get support
The Diversifier’s built-in algorithm helps ensure copy is free from human bias and unconscious discrimination.
Keep pace
In-depth analysis flags non-inclusive words and phrases. Updated continually, the Diversifier draws on feedback, emerging social change, and the latest studies.
Enjoy the ease
Web-based and trilingual, and convenient to use, the Diversifier enables seamless collaboration across teams and organizations.
Keep it human
Skilled copywriters review job ads. Adding to the job ads’ appeal, they edit for style and fill gaps that could signal a non-inclusive mindset.
Get more diverse job applications in 3 steps
Structure
Structure is key
Our research shows: Diverse talents are more enticed by a certain structure of job ads. The Diversifier offers best practice templates.
Write
Learn writing job ads attracting everyone
A majority of job ads deter diverse talents from applying, studies show. Diversifier helps you to eliminate these invisible hurdles.
Publish
Reach more diverse talent
People with diverse backgrounds move around in different networks than traditional candidates. The Diversifier publishes your job ads on job portals or in channels that target diverse talents.
A word from our customers
Loïc Schülé
CEO Denteo AG
«Eyeopening, really eyeopening - hiring a woman is not just not hiring a man.»
Watch video
Jasmine Schläfli
Head HR Nine Internet Solutions AG
«We now receive applications from Women in Tech that we could not reach before.»
Watch video
Mathias Brenner
CTO Sherpany AG
«With Witty Works we reduced the gender gap in our team. We already employed 3 female talents.»
Watch video
Andrina Beuggert
Social Lead Powercoders
«The Diversifier is great. We need the tool to check our job ads and for external communication of all kinds - to make sure that our choice of words does not deter any talent.»
Beat Scheidegger
Co-founder Company Factory
«The Company Factory is committed to Diversity. When I was looking for support for gender issues, I was made aware of the Diversifier of Witty Works... and indeed it worked! Thanks to the Diversifier, we employed a really great Marketing Lead!»
Matthias Mazenauer
Deputy Head of Department, Statistical Office of the Canton of Zurich
«It works. Thanks to the inclusive writing of the job ads, we receive more applications from women. Above all, the applications are generally more diverse. And it also helps with employer marketing. You are perceived as a contemporary and progressive employer.»
Jeannette Kindle
HR City of St.Gallen
«This makes writing job ads really fun. With the Diversifier, I have something to accompany me in this task. My language becomes not only more inclusive, but also more personal and flowery.»
News in the media
Diversity in the workplace promotes innovation and financial success
How your job ads work
Are you interested in
- Tips for more diversity in companies
- Best practices from other companies
- Current studies on inclusive language and upcoming events?
Become part of our LinkedIn community or subscribe to our Mailing receive information directly into your mailbox.