Make job ads attractive for people with diverse backgrounds

How you write a job ad determines who applies. Use the successful template of the Diversifier to make job profiles attractive for diverse talents.

Test your job ad
African American woman working on a computer

Make job ads attractive for people with diverse backgrounds

How you write a job ad determines who applies. Use the successful template of the Diversifier to make job profiles attractive for diverse talents.

Test your job ad

Inclusive language makes a difference

Before
As an independent project manager, you will perform challenging tasks and, together with your equally ambitious colleagues, you will single-mindedly achieve new top performances.

After
In project management, you take care of complex tasks, assume responsibility and support a committed team. Together you will reliably achieve the common goals.

Test your job ad

Test your job ad

An initial test shows how many terms in the job description are deterring for female talents and people from diverse backgrounds.
Keep going and the Diversifier helps to create job profiles that appeal to all talents.

Companies choose an inclusive language because ...

  • it corresponds to their corporate values to address people adequately.
  • they find specialists more easily and fill positions more quickly.
  • it is important to them to reach all people in their target group.
  • they want to reduce prejudice, discrimination and sexism instead of promoting them.
  • it increases diversity and innovation in your company.
  • they are aware of the reality and changing needs of society.
  • they want to support an inclusive society.

More reasons to choose Diversifier

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Get support

The Diversifier’s built-in algorithm helps ensure copy is free from human bias and unconscious discrimination.

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Keep pace

In-depth analysis flags non-inclusive words and phrases. Updated continually, the Diversifier draws on feedback, emerging social change, and the latest studies.

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Enjoy the ease

Web-based and trilingual, and convenient to use, the Diversifier enables seamless collaboration across teams and organizations.

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Keep it human

Skilled copywriters review job ads. Adding to the job ads’ appeal, they edit for style and fill gaps that could signal a non-inclusive mindset.

Get more diverse job applications in 3 steps

Structure

Structure is key

Our research shows: Diverse talents are more enticed by a certain structure of job ads. The Diversifier offers best practice templates.

More about the optimal structure of a job ad >

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Write

Learn writing job ads attracting everyone

A majority of job ads deter diverse talents from applying, studies show. Diversifier helps you to eliminate these invisible hurdles.

More about inclusive writing in job ads >

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Publish

Reach more diverse talent

People with diverse backgrounds move around in different networks than traditional candidates. The Diversifier publishes your job ads on job portals or in channels that target diverse talents.

More about niche job platforms >

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A word from our customers

Sherpany
Ginetta
die Mobiliar
Microsoft
Company Factory
aroov
Axpo
Kanton Zürich - Statistisches Amt

Diversify your recruitment pipeline

Start writing neutral job ads right now,
with a 7-day free trial.

Learn more about Diversity & Inclusion

A Person working on a computer

Scientific Study

Gendered wording in job ads

Nadia Fischer

2 women talking to each other

Video

Recruiting in the digital age

Nadia Fischer

Female surgeon with headscarf

Blogpost & Test

How biased are you?

Barbara Schülé

News in the media

CNNMoney Switzerland
Diversity in the workplace promotes innovation and financial success
Handelszeitung
How your job ads work
Annabelle
Genderneutrale Jobinserate: So werden auch Frauen angesprochen
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Not totally sure yet?

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